Principals & Portfolios

A Dubai success story, MMI is already the number one beverage supplier to hotels, restaurants and bars in the UAE and Oman, and is continuing to expand across East Africa, Gulf and Middle East, Indian Ocean and South East Asia to become one of the world’s leading independent distributors.

MMI builds long-term, sustainable brand partnerships in multiple beverage categories through a combination of international presence in high growth markets, unique logistics capability and investment in world-class hospitality and retail concepts.

Since 2006, MMI has diversified its development model, divesting all non-core business to focus on liquor. This led to the creation of fellow Emirates Group subsidiary Emirates Leisure Retail (ELR) to capture the dramatic worldwide growth in food and beverage specifically in the travel retail sector, and to innovate concepts that anticipate new global trends in UAE, Australia and beyond.

Our Partners: Leading Spirits

leading-spirits

MMI is proud to partner many of the world’s top spirit brand owners including Bacardi-Martini, Brown Forman, Campari, The Edrington Group, Moët Hennessy, Pernod Ricard and Russian Standard amongst many others.

Our portfolio of brands is among the finest and most globally recognisable, from Absolut, Belvedere, Grey Goose, Russian Standard Vodka to Jack Daniel’s, Hennessy Cognac, Patrón Tequila and Bacardi to name just a few.

We also work with many of the lesser known, niche producers who help us deliver a real point of difference for our customers whilst we add value to their operations. These partners include Joseph Cartron Liqueurs, Heaven Hill Distilleries, Bruichladdich Single Malt, Morrison Bowmore and Gosling’s Bermudan Rums.

We have the largest collection of boutique gins in the Middle East, from Bulldog to Tarquin and Sacred to Sipsmith with over 40 of the world’s finest craft gins under one roof.

We constantly seek new partners to stay ahead of emerging global trends and help you meet and exceed the expectations of your guests and clients.

Our Partners: Leading Wineries

leading-wine The MMI wine range currently lists more than 2,400 offerings, ranging from high quality but affordable labels to the rarest, most exclusive and most sought-after vintages available. With over 350 wineries across the globe, MMI’s associates represent 30 of the ‘World’s 50 Most Admired Wine Brands’, as rated by Drinks International 2015:

MMI works closely with the top European brand Torres, from Spain, the leading North American brand, Ridge, and the superb South American brand, Casillero del Diablo
We list eight of the top ten European labels including Michel Chapoutier, Tignanello, Vega Sicilia and Zonin
A snapshot of world-renowned wineries in our range would feature Antinori, Baron Philippe de Rothschild , Craggy Range, De Bortoli, Jacobs Creek, Joseph Drouhin, Louis Jadot, Nederburg and Zuccardi.

The MMI fine wine range covers more than 120 properties and 700 wines with an awe-inspiring catalogue that dates back to the revered 1947 vintages of both Cheval Blanc and Petrus.

Direct relationships are important for us; they not only guarantee the provenance and credentials of the wines, they allow us to obtain the best variety, they best quality and the best value for our customers.

Traditionally, as a vine ages, the quality and flavour of its grapes improves and matures each year. We believe the same applies to our own selections. The MMI wine team are constantly assessing new wines and styles, identifying trends, sharing their passion and keeping our offerings interesting, relevant and fairly priced. Over 3,000 wines are tasted each year by the team to ensure that we are always leading the market in the territories we operate. Our wines are transported with the utmost care, monitored and tracked in climate controlled conditions from the estate to our warehouses and on to our customers.

See our full range or enquire about partnerships and sales opportunities.

Whether you are a novice or a connoisseur of rare vintages, Grapevine is especially for people who like wine. Click here to view the website.

Our Partners: Leading Champagne brands

No other wine region conjures up such emotion as this cool corner of North East France – an accident of geology that has made Champagne a household name around the world. MMI knows the region and its vineyards implicitly. Our portfolio of Champagnes comprises a superb range of styles and grape varieties – from the world’s most prestigious brands such as Moet & Chandon and Veuve Clicquot to exclusive, boutique vineyards.

The sense of luxury, extravagance and celebration is something we share and bring to life for our customers through pioneering events, tastings, sponsorships and retail concepts such as Le Clos.

See our full range or enquire about partnerships and sales opportunities.

Our Partners: Leading Beers

Founded in 2005, Sirocco was formed as a joint venture between Emirates Airline & Heineken International. Sirocco focusses on the sales, marketing and execution of an independent beer and cider portfolio. Spanning the Gulf Region and in collaboration with the No 1 distributors, Sirocco brings world class activations to customers and consumers every day.

Sirocco aims to excite its customers and consumers through deep routed expertise and world class brands such as Heineken, Amstel, Tiger, as well as cutting edge niche and trendy propositions like Brewdog, Estrella Damm, and H41.

Through the portfolio, Sirocco is proud to leverage global sponsorships like Formula 1 and the UEFA Champions League, as well as local partnerships such as the Emirates Airline Dubai Rugby 7s.